In the fast-paced world of Web3 gaming and blockchain technology, innovation is the name of the game. Recently, we at GMGamess.gg had the opportunity to sit down with Adam, the COO and acting-CTO of Me3 Labs, a company that’s pushing the boundaries of what’s possible in this exciting space. With the launch of their flagship product, Gacha Galaxy, there’s a notable sense of excitement in Adam’s voice as he discusses the company’s journey and vision.
Key Takeaways
- Evolution: Me3 Labs has pivoted from biometric security to a gamified quest platform, showcasing adaptability in the fast-changing Web3 space.
- Gacha Galaxy: Their flagship product reimagines quest platforms as a digital city with partner-inhabited buildings.
- Accessibility: Me3 is focused on bridging Web2 and Web3, with flexible login options and user-friendly interfaces.
- Community-Centric: With a community of 120,000 members, Me3 prioritizes engagement and value creation for users.
- Innovative Business Model: Combines B2B (partner buildings, custom experiences) and B2C (NFT keys, memberships) approaches.
- Future Vision: Plans to develop more in-house games and evolve Gacha Galaxy into a comprehensive digital ecosystem.
- Challenges: Navigating blockchain fragmentation and security concerns while maintaining a seamless user experience.
“We’re not just creating another quest platform,” he explains. “We’re building a digital city where users can explore, engage, and earn in ways they’ve never experienced before.” As we delve into the interview, it becomes clear that Me3 Labs is on a mission to bridge the gap between Web2 and Web3, making blockchain technology more accessible and enjoyable for everyone. With over 40 partners already on board and a unique approach to gamification, Gacha Galaxy promises to be a game-changer in the industry.
Let’s explore the world of Me3 Labs and discover what makes their vision for the future of gaming and blockchain so compelling.
Me3 Labs and Gacha Galaxy
- Company: Me3 Labs
- Interviewee: Adam, COO and Acting-CTO
- Key Product: Gacha Galaxy
- Launch Date: September 2024
- Description: Gamified quest platform presented as a digital city
- Partners: Over 50 at launch
- Focus Areas: Web3 gaming, AI, infrastructure, blockchain utilities, entertainment, launchpads, DEXes, CEXes
- Unique Feature: Each partner inhabits a customizable building in the digital city
The Evolution of Me3 Labs
As Adam settles into our conversation, he takes us on a journey through the evolution of Me3 Labs. “Our story is one of adaptation and innovation,” he begins, a hint of pride in his voice. “Me3 was founded by Matthew Ainscow, our CEO, with roots in the biometric security sector. We had some carryover technology from a previous Web2 security company that Matthew had sold.” However, the volatile nature of the crypto market and global events would soon reshape their path. “The big bear market of 2022 and COVID-19 really shifted the entire landscape,” Adam explains. “We saw an opportunity in the DeFi space and decided to pivot.” It was around this time that Adam joined the company as COO and acting CTO, bringing with him a broad background in tech and gaming. This combination of expertise would prove crucial in shaping Me3’s new direction. “Our first product this year was called Hype Pool,” Adam continues. “It was essentially a gamified prediction market with DeFi elements. But what really caught our attention during the beta launch was how users were interacting with it.” Leaning in, as if sharing a secret, Adam reveals, “The most popular features weren’t what we expected. Users were drawn tothe gamification and social components. That’s when we knew we had to pivot again.” This realization led to the birth of Gacha Galaxy, Me3’s current flagship product. “We took all those learnings from Hype Pool and poured them into creating something truly unique. Gacha Galaxy is more than just a quest platform; it’s a digital city where users can explore, interact, and earn in ways they’ve never experienced before.”
Timeline of Me3 Evolution
- Founded by Matthew Ainscow (CEO)
- Initial focus: Biometric security sector
- Carried over IP rights from a previous Web2 security company
- Shift to DeFi space
- Influenced by market changes, including the 2022 bear market and COVID-19
- Adam joins as COO and acting CTO
- Development of Hype Pool
- Gamified prediction market with DeFi elements
- Beta launch revealed user preference for gamification and social features
- Pivot to Gacha Galaxy
- Focused on gamified quest platform
- Incorporates learnings from Hype Pool beta
Gacha Galaxy: Reimagining the Quest Platform
As our conversation shifts to Gacha Galaxy, Adam paints us a picture. “Imagine logging into a digital city,” he begins. “Every building you see is inhabited by one of our partners. It’s not just a list of quests; it’s an interactive experience.”
Adam goes on to explain the platform’s unique features. “We support over 50 different types of quests, including API quests for a more interactive experience. But that’s just the beginning. Each partner gets to customize not only their building but also the experiences inside.”
The platform’s versatility is impressive. “We’ve built it using web technology, so most dApps can run natively inside these buildings,” Adam explains. “This means partners can bring in their own experiences, whether it’s a game, a utility tool, or even a built-in DEX for swapping assets.”
When asked about the types of partners on the platform, Adam’s response highlights the diversity of Gacha Galaxy’s ecosystem. “We have over 50 partners at launch, covering a broad spectrum. We’re talking gaming, AI, infrastructure projects, blockchain utilities, entertainment, launchpads, DEXes, CEXes – you name it.”
But what really sets Gacha Galaxy apart is its focus on user experience. “We’ve made it incredibly easy for users to get started,” Adam says proudly. “You can log in with Web2 or Web3 credentials, social logins, email – whatever works for you. We’re breaking down the barriers to entry that have held back mass adoption in the Web3 space.”
Navigating the Web3 Landscape
Our conversation shifts to the technical challenges of building in the Web3 space. Adam explains, “The biggest problem we face, and it’s been a problem since the beginning, is fragmentation”
Delving deeper into the challenges, Adam continues to inform us, “When you’re dealing with multiple blockchains, each with its own quirks, it’s not just a matter of choosing one. We have to support multiple chains because our partners are spread across different networks. Going from supporting one chain to many is not low effort. It takes real work to do properly.”
But Me3 Labs isn’t just throwing caution to the wind. Adam emphasizes their cautious approach: “We’re not saying yes to everything. We’re saying no to some things and ‘later’ to others. It’s about making responsible product and technical decisions.” Security is another major concern in the Web3 space. “We’ve invested heavily in the Gnosis Safe ecosystem,” Adam reveals. “Having multi-sig, multi-party consent when moving assets around is crucial. It’s about protecting not just us, but our partners and users too.” Despite these challenges, Adam sees opportunities. “The fragmentation also allows us to be selective. We can choose partners that align with our vision and technical capabilities. It’s about building a quality ecosystem, not just chasing numbers.”
Building a Thriving Community
As we transition to discussing Me3’s community, Adam’s demeanor brightens. “Our community is the heartbeat of everything we do,” he says.
“We have about 120,000 community members today,” Adam shares proudly. “They’re spread across various platforms, but Twitter is where we see the most activity. On average, we get around 10,000 actions – comments, likes, you name it – on most of our posts.” But it’s not just about numbers for Me3 Labs. Adam explains their approach to managing a diverse, global community. “We previously had 14 different language communities,” he says. “Recently, we’ve been experimenting with bringing them all together, but we’re still figuring out the best way to keep everyone engaged.” The launch of Gacha Galaxy presents both opportunities and challenges for community engagement. “We’re really excited to see how our community responds to the launch,” Adam says. “It’s going to be a learning experience for all of us.” When asked about their strategies for growing and maintaining their community, Adam’s response reflects Me3’s user-centric approach. “It’s all about creating value,” he explains. “Whether it’s through our AMAs, our community interactions, or the experiences we’re building in Gacha Galaxy, we want every interaction to be meaningful for our users.”
Current Statistics
- Total community members: ~120,000
- Primary platform: Twitter
- Average engagement per post: ~10,000 actions (comments, likes, etc.)
Community Platforms
- Twitter (most active)
- Discord
- Telegram
Engagement Strategies
- Multilingual approach (previously 14 language communities)
- AMAs and community interactions
- Launch campaign for Gacha Galaxy
- Exploring best ways to keep diverse communities engaged
Challenges
- Managing multinational community
- Balancing separate language groups vs. unified community
The Business of Gamification
As we continue our discussion, the conversation turns toward the direction of Me3 Labs’ business model. “We’ve developed a dual approach – B2B and B2C,” Adam explains.
Starting with the B2B side, Adam elaborates, “Think of it like rent. Our partners inhabit buildings in our digital city, and eventually, we’ll start charging rent for those buildings.” But that’s just the beginning. Me3 Labs plans to offer elevated experiences for brands, such as custom game machines featuring brand-specific rewards. “We’re also exploring an engaging advertisement network,” Adam adds with a measured tone. “But we want to ensure it’s not annoying at all – it should feel integrated, customized, and interesting for users.” Regarding the B2C model, “The core of our consumer model is the gacha Keys – NFT keys that let users play in the games.” He draws an analogy, “It’s like walking into an arcade, swapping cash for tokens, and using them to play games.” But Me3 Labs isn’t stopping there. “We also have a membership model,” Adam continues. “It’s by far the best deal. Members get multiple keys per day, exclusive NFTs, point multipliers, and more.” Looking to the future, Adam hints at expansion plans. “As we introduce more experiences within the buildings, our revenue streams will naturally expand. We’re thinking about in-building stores, marketplaces for trading rewards – there’s a lot of potential.” Throughout our discussion on monetization, one thing becomes clear: Me3 Labs is committed to balancing profitability with user experience. “We want to make sure any revenue streams we introduce don’t get in the way of providing a good experience,” Adam emphasizes. “It’s about creating value for everyone involved.”
Bridging Web2 and Web3
Our conversation shifts to the challenge of making blockchain gaming more accessible. “It all starts with the very first interaction. We support over 500 different types of wallets for Web3 users,” Adam explains. “But crucially, you can also sign in with native Telegram, various social networks, or plain email. If you force someone to get a wallet to log in, you’ve already failed, in my opinion.” This flexibility extends to transactions as well. “We let users choose between credit card transactions and crypto transactions,” Adam continues. “Making it easy to complete those transactions is another extremely important element.”
But Me3 Labs’ vision goes beyond just lowering entry barriers. They’re actively seeking partnerships that bridge the Web2 and Web3 worlds. “Gaming is a very obvious crossover point,” Adam notes. “Many games are extending from Web2 into Web3, not the other way around. We need to cater to their existing user base.”
“We’re working with event ticketing companies that are creating value in the Web3 world from Web2 experiences,” he reveals. “Imagine earning points through our platform and redeeming them for event tickets or hotel stays. It’s not unlike the Marriott Bonvoy model or credit card reward systems.”
It’s clear that Me3 Labs is thinking big. “We’re not just creating a Web3 platform. We’re building a universal access point where the lines between Web2 and Web3 blur, creating value for users regardless of their tech-savviness.”
Me3’s Action Plan In Helping The Transition
- Flexible Login Options
- Support for 500+ Web3 wallets
- Native Telegram sign-in
- Social network logins (e.g., Google)
- Email sign-up
- Seamless Transactions
- User choice between credit card and crypto transactions
- Simplified transaction process
- Compelling Cross-Platform Experiences
- Web3 experiences that extend to Web2
- Integration of Web2 game accounts with Web3 rewards
- Partnerships Across Sectors
- Gaming companies transitioning from Web2 to Web3
- AI projects straddling Web2 and Web3
- Event ticketing companies creating Web3 value from Web2 experiences
- Reward Flexibility
- Non-NFT rewards for Web2 users (e.g., game skins, access codes)
- API connectivity for seamless reward distribution
- Future Possibilities
- Conversion of platform activity into real-world value (e.g., event tickets, hotel stays)
The Road Ahead
As our time with Adam nears its end, we ask about Me3 Labs’ vision for the future. “We’re very much into the idea of creating more games ourselves. But not just any games. We’re talking about games that give us the flexibility to connect more brands and integrate those quests that create value for those brands directly within our games.”
Adam quickly clarifies that they’re not aiming to compete with AAA game studios. “We’re focusing on games that are easy to play from a browser on your computer or phone,” he explains. “The goal is to create fun interactions that serve both gaming and business purposes.”
Adam sees Gacha Galaxy itself evolving into something more. “The platform is shaping up to be like a game hub in its own right,” he muses. “With these cities, buildings, and experiences inside, it’s becoming a digital world of its own. We’re not just building games or a platform,” he says with conviction. “We’re creating an ecosystem where play, earning, and brand interaction seamlessly blend together.”
Conclusion
As our interview ends, we at GMGames are struck by Me3 Labs’ ambitious vision and broad approach. From its origins in biometric security to its current position at the forefront of Web3 gaming, the company has shown remarkable agility to adapt and innovate. Adam’s passion for the project is infectious. “We’re not just building a platform,” he reiterates. “We’re creating a new digital world where play, earning, and discovery coexist. And we’re just getting started.” With its approach, strong community focus, and ambitious plans for the future, Me3 Labs is certainly a company to watch in the evolving landscape of Web3 gaming and beyond. As Gacha Galaxy begins opening its digital doors, it may well herald a new era in how we interact with brands, games, and blockchain technology.